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Your subscription includes the entire collection of eBooks by Writing for the Soul Workshop™ like Stories of Hope. Take a sneak peek inside the making of the book:

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10 Reasons Why We Will Never Franchise Our Programs Part 2

Last week in Part 1 of this two part series, we talked about how many small businesses and entrepreneurs create business expansion through franchising their product or service allowing others to bear the cost of their business expansion. In Part 1, we focused on key reasons that we would never franchise our Writing for the Soul Workshop™ programs. Those reasons were based on how franchising impacts the organizations operating the franchise -from the restrictiveness of the operating procedures, to cost. This week, we’ll focus on how all of the different groups that benefit from Writing for the Soul Workshop™ would be impacted if we offered the program as a franchise instead. Last week we mentioned there are thousands of reasons that we wouldn’t franchise, each with a face and a name. How our program impacts individuals and empowers communities are the focus points for the last 5 reasons we won’t franchise our program. Continue reading “10 Reasons Why We Will Never Franchise Our Programs Part 2”

10 Reasons Why We Will Never Franchise Our Programs Part 1

2014-04-12 17.32.40Almost every small business reaches a point where they search for ways to quickly grow their brands and business. As a business owner, you feel like you have a great business model, and want to expand that model quickly to help reach more customers, so you might evaluate the option of offering your business as a franchise. Franchising could mean quickly expanding your brand and reach, plus, receiving franchise fees and having others incur the cost of starting the expansion of your business. At different points during the development of Writing for the Soul Workshop™, TGIM explored the best ways to offer our program and expand our impact, including the concept of franchising Writing for the Soul Workshop™. After re-evaluating the pros and cons of franchising, we have thousands of reasons why we would never offer the program as a franchise …and all of those reasons have a face, a name, and a story. But for now, here’s five:

Reason One – Restrictive Operating Plans

Most new business owners decide to franchise because they want to own a business, but don’t necessarily have their own product or service to offer. The customer base of Writing for the Soul Workshop™ is very different. Our businesses and organizations are already established, and have a mission to impact their communities in various ways. Writing for the Soul Workshop™ was developed specifically to complement what organizations offer today, and to help them continue in that mission. As a franchise, these organizations would be required to follow our specific operating models for Writing for the Soul Workshop™ within their entire organization, which could change how they operate today. We respect that our organizations have unique procedures and processes, and our goal is to compliment the organization, not dictate how they should operate. While many of the operating strategies used in Writing for the Soul Workshop™ are best practices for any mentoring organizations, we want to empower the organizations we serve, not dictate their operating procedures. Continue reading “10 Reasons Why We Will Never Franchise Our Programs Part 1”